Original GoyoneByDesign logoGoyoneByDesign
INDEPENDENT DESIGN. REAL-WORLD IMPACT.

Design that
lives out there.

From a first impression to the everyday details.
Brand identities, spaces, packaging & digital experiences.

Actual Anita’s Arlington storefront at 3444 Fairfax Drive, with illuminated red chile apostrophe logo and patio at twilight

Anita’s

New Mexico Style

Arlington, Virginia · Actual storefront photograph
Brand redesign & applications · 2012 onward

Arlington · 3444 Fairfax Drive · Official Anita’s photograph, captured at twilight. Location & source

’

Small detail. Big personality.

The red chile apostrophe began as Michael’s idea. It became a defining detail in a wider redesign, carried from menus and uniforms to signage, vehicle wraps, takeout packaging and bottled water.

Anita’s logo with the red chile apostrophe, supplied by Michael Goyone

Big ideas.
Everyday tools.

Explore nine app projects, from private workspaces to experiments in shopping, feedback and display comfort.

Showing all 9 projects

MAX-ZETA iconOwner-private
REPORTING

MAX-ZETA

Private reporting tools for PMIX analysis, documents and assistant-supported work.

  • PMIX reporting
  • Document tools
  • Private workspace
Project details

Business reports and customer data are not included in this portfolio. Full workspace access is restricted to the owner.

MAX-ALPHA iconSetup required
PERSONAL WORKSPACE

MAX-ALPHA

A personal workspace for conversation, writing, ideas and planning.

  • Conversations
  • Work studio
  • Personal organization
Project details

Browser interface. An AI connection requires configuration; this gallery does not connect to the app.

BOARDROOM iconOwner-private
COLLABORATION

BOARDROOM

A private conversation workspace for messages, quoted replies, attachments and teammate preferences.

  • Saved conversations
  • Owner sign-in & PIN
  • Connection settings
Project details

AI teammates are not currently connected. Paid requests are disabled.

StatusPing iconTest build
PERSONAL CHECK-INS

StatusPing

Personal check-ins, trusted contacts and gentle reminders.

  • Personal check-ins
  • Local reminders
  • Backup & restore
Project details

Android test build. Automatic family alerts are not available; device validation is pending.

View4Real / SightSync iconIn development
DISPLAY COMFORT

View4Real / SightSync

Display-comfort profiles for reading, focused work and evening use.

  • Display profiles
  • Reading preferences
  • Windows desktop
Project details

The current build is in development. Display comfort only, not vision correction.

StockPilot iconPrototype
COMMERCE

StockPilot

A self-hosted workspace being developed for products, suppliers, inventory, pricing and orders.

  • Catalog & stock
  • Order workflows
  • Supplier integrations
Project detailsOriginal StockPilot logo

Development prototype. Service configuration is required; native installers are not available.

JustMyPick iconIn development
SHOPPING COMPANION

JustMyPick

Shopping lists and price-comparison ideas, brought together in a developing mobile companion.

  • Shopping lists
  • Price comparison prototype
  • Saved-list source work
Project details

Formerly SavvyKin. Current Android and iOS builds remain in development.

The Commissary iconPrototype
OPERATIONS

The Commissary

A developing inventory workspace for restaurants and warehouses.

  • Inventory counts
  • Multi-location workflows
  • Voice workflow prototype
Project details

Development prototype. This portfolio includes no restaurant inventory or operational data.

Questrix Dialogue Q logoPrototype
FEEDBACK

Questrix

A developing workspace for surveys, responses and feedback reporting.

  • Survey builder
  • Response collection
  • Reporting
Project detailsQuestrix Dialogue Q logo and wordmark

Development prototype. This portfolio does not collect survey responses.

Explore the purpose, features and real previews behind these projects. Business data stays out of the gallery. See all app previews

A brand is more
than its logo.

01

Give it character.

Identity, logo design and a visual language with a point of view.

02

Put it to work.

Menus, packaging, signage and the things people hold, wear and see.

03

Bring it online.

Websites, applications and digital experiences that carry the same idea forward.

Michael Goyone
04 / THE DESIGNER

Michael
Goyone.

Founder & Creative Director

GoyoneByDesign brings brand identity, print and digital design together. The work moves between the big idea and the details that make it feel consistent in the real world.

Let’s talk about your project

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in mind?

Tell me about your brand, your next project, or an idea you’re ready to bring to life.

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ANITA’S / BRAND REDESIGN
2012 ONWARD

One brand.
Out in the world.

A complete redesign for Anita’s New Mexico Style, with a distinctive red chile apostrophe at the heart of its identity.

Anita’s official menu cover with the red chile apostrophe logo
Michael Goyone’s design mockup for Anita’s Bull Run, Manassas storefront signage
DESIGN MOCKUP · Bull Run, Manassas. Michael’s proposed storefront signage, not a photograph of the installed sign.

The idea

Michael’s red chile apostrophe gives the name an unmistakable connection to New Mexico Style. The identity extends beyond the logo into a consistent family of real-world applications.

The scope

  • Logo & brand identity
  • Menus & uniforms
  • Restaurant signage
  • Truck & van wraps
  • Takeout packaging
  • Bottled water design

Featured photograph: Anita’s Arlington at twilight, sourced from Anita’s official website. Bull Run image: Michael Goyone’s design mockup for Anita’s Bull Run, Manassas, sourced from Anita’s official website. It is not a photograph of the implemented signage. Menu artwork sourced from Anita’s official website. Project scope and mockup identification supplied by Michael Goyone.